The prestigious annual championships and the renowned horse racing venue will both use SeatGeek's technology to power racing's most celebrated events.
SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, today announced two new, multi-year partnerships with Breeders’ Cup World Championships and Del Mar Thoroughbred Club, making SeatGeek the Official Ticketing Partner of the premier horse racing championships and one of the country’s most iconic racetracks.
“Attending the Breeders’ Cup is a one-of-a-kind experience, and our partnership with SeatGeek ensures fans will have an easier and more intuitive way to access tickets for years to come,” said John Keitt, Executive Vice President & Chief Operating Officer, Breeders’ Cup Limited. “This collaboration is a step forward in enhancing the overall fan journey, from purchasing tickets to enjoying the extraordinary racing and atmosphere offered at the World Championships.”
SeatGeek’s platform will make securing tickets to events at Del Mar and the annual Breeders’ Cup World Championships—including this year’s running—easier than ever by offering a seamless and efficient journey from browsing to checkout. The platform will also allow attendees to elevate their race day experience by providing access to premium add-ons and exclusive offerings.
“Our focus has always been on delivering a superior experience for everyone who steps through our gates, and SeatGeek’s technology helps us take that mission further,” said Ann Hall, EVP and Chief Operating Officer, Del Mar. “By further modernizing our back office, we’re able to focus our efforts on creating experiences that better serve our guests and maintain the high standards they expect.”
SeatGeek’s cutting-edge backend technology, Unify, will equip Breeders’ Cup and Del Mar with data-driven solutions to elevate the organizations’ operational practices—streamlining sales and inventory management and capturing better economics across all horse races and events at Del Mar.
“At SeatGeek, we’re passionate about creating unforgettable experiences for fans, and there’s nothing quite like the thrill of world-class horse racing,” said Robyn Theodorakis, Director of Sales and Business Development, SeatGeek. “Partnering with the Breeders’ Cup and the Del Mar racetrack allows us to bring our innovative technology to a new audience, working together to ensure that every step of the ticketing journey is seamless, modern and truly fan-focused.”
Breeders’ Cup and Del Mar further expand SeatGeek’s reach into horse racing. The company’s growing roster of partners includes Monmouth Park and some of the biggest names in sports and entertainment, including six NFL teams, three NBA teams, two NHL teams, and multiple clubs across the MLS, NWSL and the EPL, as well as league-wide and organizational partnerships with the Ladies Professional Golf Association (LPGA), PGA of America, and the United Soccer League (USL).
ABOUT BREEDERS’ CUP Breeders’ Cup Limited administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships, as well as the Breeders’ Cup Challenge Series: Win and You’re In, which provides automatic starting positions into the Championships races through partnerships with host countries around the globe, and the U.S.-based Dirt Dozen Bonus Series. The Breeders’ Cup operates under the national, uniform rules and regulations of the Horseracing Integrity and Safety Authority (HISA) and its Horseracing Integrity & Welfare Unit (HIWU).
The 2025 Breeders’ Cup World Championships, featuring 14 Grade 1 Championship races run during a two-day festival worth more than $34 million in purses and awards, will be held Oct. 31-Nov. 1 at Del Mar in Del Mar, California. The Championships will be televised live by NBC Sports. Press releases appear on the Breeders’ Cup website, BreedersCup.com. You can also follow the Breeders’ Cup on social media.
ABOUT DEL MAR THOROUGHBRED CLUB Opened in 1937, San Diego’s iconic — and the nation’s only — seaside racetrack features the world’s top racehorses, trainers and jockeys, as well as the best in fashion and classic California culture "where the turf meets the surf.” What began as a Hollywood hotspot in the era of the racetrack’s founder, Bing Crosby, is now one of America's foremost racetracks and a premier Southern California destination, as well as being recognized as one of the safest major racetracks in the nation. For more information visit www.dmtc.com or follow Del Mar Racing on social media.
ABOUT SEATGEEK SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone—fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.
